Saturday, February 2, 2013

Design Evaluation - "Milky" Packaging





I chose this line of packaging as an example of good design. It was designed by Matija Blagojevic, a graphic design student from Serbia. When I came across this packaging, I thought it was a great design, very modern and clean. The package I want to focus on specifically is the CornFlakes Original cereal package. Below are a few of examples of the Gestalt Principles I noticed in this package.






    • Simplicity: This cereal package is very clean and simple. There aren't too many colors going on, and there are only a few objects in the design as well.
    • Proximity: You can see the diamond shape pattern in the background. This is an example of proximity. Each of the diamond shapes are placed close enough together to create a pattern.
    • Similarity: If you look closely, you can see that the two circle shapes in each corner ("organic food" & "300g") are the same exact circle, just opposite colors. 





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